John 00 Fleming is a British DJ, producer, and label owner widely respected as one of the pioneers of underground trance. Emerging in the early 1990s, he built a global reputation for his deep, driving, and psychedelic-tinged sound—often referred to as “JOOF style.” Known for his uncompromising approach to music, Fleming has headlined major festivals and clubs around the world while staying true to the underground scene. He is the founder of the influential JOOF Recordings label, which has helped launch and support numerous artists in the trance and progressive space. With decades behind the decks, John 00 Fleming remains a key figure in electronic music, admired for his authenticity, technical skill, and dedication to evolving the trance genre.